Conversion tracking is a free tool that shows what happens after a customer interacts with your ads, including whether they purchase products, subscribe to your newsletter, call your company or download your app. Google conversions occur when a customer completes an activity that you’ve identified as important.
Why Use Conversion Tracking?
Make better choices about your ad spend by understanding your return on investment (ROI).
Find out the keywords, advertisements, ad groups, and campaigns that are the most effective at generating valuable customer activity.
Find out how many customers are engaging with your ads on one platform or browser compared to another. In the ‘All Conversions’ reporting column, you can see cross-device, cross-browser, and other conversion results.
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